Arta Ghasemi · CS @ Penn State
I build practical products and the distribution that gets them seen.
Most early products die between build and distribution. I work both sides: Swift, health apps, freelancer workflows, and product systems on one side; short-form strategy, shooting, and editing on the other. Same operator, tighter feedback loop.
Currently
- BuildingTest Maxer — men's health optimization app for testosterone, with 200+ downloads.
- Shippinghandframe.app — paywalled file-delivery links for freelancers.
- FilmingBrand campaign shorts under Sideline Productions, with 1.7M+ documented selected-reel views.
- LearningProductivity systems — using AI automations to move faster and reduce repetitive work.
Operating Edge
- downloads
- 200+
Test Maxer shipped as a men's health app focused on testosterone optimization.
- launch posts
- 60
Short-form assets shipped around the product before the next build decision.
Engineering
Health optimization, freelancer delivery tools, full-stack, RAG pipelines. Case studies, writing, and the résumé.
- Test Maxer
- handframe.app
- RAG pipeline — internship
Creative
Short-form that performs. Campaigns, reels, and the content systems under Sideline.
- 1.7M+ selected reel views
- Campaign case studies
- Start a project
Writing
- Notes on shipping Test MaxerSoon
- What a real RAG eval loop looks likeSoon
- Product and film are the same craftSoon
Background
Born in Iran, moved to the U.S. at 15, now a CS sophomore at Penn State. Previously a software engineering intern shipping RAG pipelines. Producing brand content with Sideline Productions for creator-economy and consumer brands.